Promiscuous is the creative baby of London College of Fashion graduate Joanna Sinclair whose passion for fashion and interiors have merged to create this contemporary brand.
"I wanted to bring my background in fashion to the realm of bedding, forging a concept around the centrepiece of every bedroom - the bed. By dressing the bed in a fabulous garment, we then pick accessories to further enhance it."
The launch collection is based on the theory of yin and yang. Whimsical and Rebel are opposites, as are Rest and Play. Our beds need both. The use of 1940s/50s imagery demonstrates that style is timeless and a brat attitude - ageless.
Our bedding sets feature digitally-printed, contemporary watercolours and fine art images, instead of the customary repeat fabric patterns routinely seen elsewhere.
Being promiscuous in design, we have a license to be creatively unpredictable - the future is bright, the future is Promiscuous!
