I’ve coined that phrase reflecting back on the unforgiving sequence of events during which the bedding idea was born. Freshly out of my broken marriage, I was full of positivity that the world was going to be my oyster. But as they say ‘Man plans, and God laughs’. As soon as I walked out of the marital home, I walked onto a chemotherapy ward. I had a very unexpected cancer diagnosis. Instead of partying the night away I spent more time in bed than anywhere else. My bedroom was my oyster, and my bed - the pearl, if you like - at the very centre of it. During that time, instead of dressing myself for the ‘occasion’, I was dressing the bed. By occasion I mean it was very dependent on how I was feeling; sometimes I just wanted a snug, relaxed haven to recuperate, other times, when feeling more upbeat, something funky and vibrant when my friends were visiting. Except, I struggled to find bedding that was a sufficient style statement to reflect my love of fashion and design. But equally importantly, I couldn’t find anything vibrant that wasn’t a synthetic fabric mix. For me, soft, breathable cotton was, and still is, a must. My time spent in bed inspired me to view bed sheets as more than simply bedding covers. Instead of worrying about my prognosis, I formulated ideas for what was to become the Promiscuous brand. It sounds weird to say it, but I am now glad of the cancer that didn’t kill me. My bed was central to my recovery and fulfilling a dream. And dare I say it…bed is where your dreams happen - whatever they may be.